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SEO 101: The LEAST you should know about SEO before, well, anything...


Naming things can be hard, but is very important for search engine rankings. It applies first and foremost to publications themselves. Whether you chose a name that aims at being a brand or a name which explicitly describes the topic, make sure to use something that’s intelligible for search engines to index. 

In that regard, or will do much better than Ideally the publication slug will contain some of the most important keywords that the publication wants to rank on. 

When writing posts, if SEO is a goal, it is critical to think about the titles. The first rule should be that every story has a unique title. Using the same title over and over is not the right approach. The second rule is to use as few stop words as possible (a, the, of, for), as these are usually filtered out by search engines in a search query. It is best to use only very descriptive keywords. Ideally the title should be between 50 and 60 characters long.

Learn what a title tag is and it's importance with regards to SEO. Check out this awesome explanation I have reused from

Title Tag

What is a title tag?

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.

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Article ID: 23
Category: Knowledgebase

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